Type A

A lifestyle coffee brand inspired by the ambition and structure of the Type A personality. The visual identity blends playful productivity with bold organization, featuring a custom logo system, color system, packaging design, branded merchandise, and in-store applications.

2025

Brand Identity

Packaging

Print

TypeA—DesignSystem
TypeA—DesignSystem
TypeA—DesignSystem
TypeA—DesignSystem
tabrandbook
punchcard
closepunch
giftmock
bill
foodbox
coffeebag copy
busbill
brochureopen
menucover
openmenu

Selected Works

Rose GardenBranding & Wayfinding
Roca Rituals SpaBranding + Packaging + Wayfinding
Bent Creek CollectiveBranding + Wayfinding + Product
Spark NutritionBranding + Packaging + Advertising
Type A CafèBranding (menus, billboards & more)
Film ReelVideo Work Compilation
UMD MuralMural Design & Execution
Time FilmVideo Essay
Oddly Poetic PhrasesAnimated Video Essay
Fluttering PhrasesAnimated Video Essay
Apples vs OrangesLip-Synch Animation
The LunchboxShort Film
logotypeplanet